neurotouch symmetry serum
dermalogica

 All design execution & production
 Print campaign
 Digital campaign
 Event assets
 Activation assets

Brief: A full scale launch for Dermalogica’s latest product innovation - Neruotouch Symmetry Serum.

Outcome: Assets we’re created to cover all aspects of the product launch, each specifically tailored to the appropriate retailer and channel. These unique touchpoints included a retail activation in the Elizabeth Street David Jones store, an influencer brand trip hosted by Mecca, Selfdom x Dermalogica retreat, a PR mailer campaign seeded to influencers and several Dermalogica collaboration ‘Give and Get’ events.

As part of every product launch a full scale tailored digital asset pack was provided to partner retailers (Mecca, Oz Hair and Beauty, Adore and Active Skin) ensuring consistency and cohesion throughout all touchpoints.